Profitability
Adsellum's solution consistently enhances campaign profitability. Tracked positive outcomes, such as sales and customer acquisition, tend to rise while the budget spent tends to decrease. Overall performance is influenced by various factors, but for well-performing campaigns, ROAS can be multiplied by 3 to 4.
Consistency
Adsellum's approach makes sales and other tracked events more regular, which in turn smooths out correlated cash flow. This approach is more effective at producing stable results with small data samples than solutions based on big data.
Time-saving
Manually managing campaigns efficiently becomes increasingly difficult as they grow in size. In any case, it is time-consuming. This saved time allows you to gain perspective and focus on tasks that cannot be automated, where human expertise surpasses machine capabilities.
Independence
Adsellum's solution empowers you to maintain as much independence as possible. You can still edit advertising content as you typically do. Most aspects of your campaigns, including structure and targeting, can be managed freely without interference.
Adaptability
Initially designed for the highly competitive e-commerce sector, the system now manages ads for any project, adhering to the same principles and achieving similar results. Targets and tracked metrics are simply tailored to the specific requirements of each chosen sector.
Main strategies
The three main optimization strategies (CPC, CPA, ROAS) are readily available and manually set. Soon, the system will have the capability to automatically switch between strategies based on available data.
Secondary metrics
Advertisers can leverage secondary metrics to optimize campaigns with unconventional goals, enabling them to allocate their budgets more effectively and explore innovative advertising approaches. By tracking these metrics, advertisers have achieved positive outcomes in various scenarios.
Compatibility
Adsellum's solution is in line with the best practices recommended by advertising platforms. There is no need to make any questionable changes to your campaigns to use Adsellum. In fact, following the platforms' recommendations is the best way to get the most out of the solution.
Streamlined deployment
The system is deployed quickly: Adsellum requires only manager access to your advertising accounts. Then, Adsellum automatically adjusts its settings to your needs and goals so that the system can start running immediately.
Robustness
Adsellum leverages industry-standard programming languages and tools to develop its software and construct its infrastructure, ensuring robustness. These technologies are widely employed in FinTech applications and across the engineering spectrum, reinforcing their proven reliability.